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131Silent UGCProblem Callout hookEducation
Hook
struggle with curling tongs? try this...
@freyasbouncyblowdrys
186.6K followers · usually 16.2K views a post
Views
1.9M
Likes
18.7K
Comments
91
Shares
1.4K
Why it worked
The video provides immediate, high-value educational content that solves a common pain point, while the brand placement remains subtle and non-intrusive.
Summary
A hair stylist demonstrates a specific technique for creating bouncy curls using a curling iron. The video features the brand Remi Cachet in the background, subtly promoting their hair products.
Structure
- 1Identify the problem of curling hair
- 2Demonstrate the curling technique
- 3Show the finished curl result
- 4Reveal the branding in the background
Product placement
Original caption
Can’t get your curling tong waves to look right? Watch this ✨ #blowout #curling #waves #hairtok #hairgoals
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