Why it worked
The video uses a relatable, low-effort format that taps into the excitement of attending a popular artist's concert, making it highly shareable for fans of the artist.
Summary
A woman is sitting on a train, looking out the window while listening to music and drinking a beverage. She is anticipating attending a Kaytranada concert the following day.
Structure
- 1Woman sitting on a train
- 2Looking out the window
- 3Drinking a beverage
- 4Anticipating a concert
On-screen text
me thinking about how much fun I'm going to have at Kaytranada tomorrow