Loading video…
All breakouts
4 videos
225Talking HeadWarning hookSaaS
Hook
INK EMERGENCY!
@epson
85.0K followers · usually 57.7K views a post
Views
12.3M
Likes
111.1K
Comments
14.3K
Shares
70.3K
Promoted product
Epson EcoTankepsonecotank.com
EcoTank Supertank Refillable Ink Tank Printers | Epson US | Epson US
Why it worked
The video leverages a relatable "emergency" scenario and a celebrity endorsement to highlight a key product benefit (long-lasting ink) in a way that directly appeals to a relevant audience (parents/students preparing for school).
Summary
Shaquille O'Neal showcases the Epson EcoTank printer, highlighting its ability to hold up to three years of ink, making it ideal for school-related printing needs without frequent replacements. He asks viewers if they are ready for school, implying the printer is a solution for their back-to-school preparations.
Free accountLocked — create a free account to open
Transcript, structure and on-screen text
4 beats, a 37-word transcript and 14 lines of on-screen text — the parts you need to write your own version.
Original caption
Epson EcoTank is the go-to printer for all your school needs. Print everything from your essays to study guides in color, all you want. Shop now at: EpsonEcoTank.com #Printer #Shaq #Epson #EcoTank
More from @epson
More breakout videos from this creator.
