I've got bad news

@rachel.tyers

260.3K followers · usually 7.5K views a post

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57.5K

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SoundTikTok sound · original sound - rachel.tyers

Promoted product

Lululemon

22 videos19 creators

Why it worked

The video leverages a common pain point for credit card enthusiasts: the loss of a valuable perk (Rakuten cashback on Lululemon purchases) and a change in how gift cards can be acquired. By framing this as 'bad news' and providing actionable information about remaining benefits and where to find curated recommendations, it taps into the audience's desire for maximizing rewards and staying informed about financial strategies.

Summary

The creator shares two pieces of bad news regarding Lululemon purchases with American Express Platinum cards. Firstly, Lululemon gift cards are now only sold in-store in $50 increments, and secondly, the partnership with Rakuten has ended, meaning users can no longer earn Rakuten bonus points on Lululemon purchases. The creator notes that the Platinum card still offers a $75 statement credit for Lululemon purchases, which expires on June 30th, and directs viewers to a link in her bio for her favorite Lululemon items.

Structure

1Introduction of bad news regarding Lululemon credit.
2Explanation of the end of the Rakuten partnership.
3

Original caption

👉 LINK IN BIO to my current Lulululemon favorites. Sad news about these updates. But truthfully, it’s still my favorite credit to spend and I’m excited for a new top or crop top this quarter! #AmericanExpress #AmexPlatinum #Lululemon #PointsAndMiles

More from @rachel.tyers

Product placement

Lululemon (ACTS - the video discusses its gift cards and the ability to earn points on them, and the creator mentions it as a favorite for spending points. Removing it would change the video's topic. It is a retail brand selling apparel.) American Express (ACTS - the video discusses the Platinum card and its benefits, specifically a $75 statement credit for Lululemon purchases. Removing it would change the video's topic. It is a financial services brand providing credit cards.) Rakuten (ACTS - the video discusses the partnership between Lululemon and Rakuten, and how it has ended, affecting point earnings. Removing it would change the video's topic. It is a cashback and rewards platform.)

Call to action

There's a link in my bio to my current Lululemon favorites.

On-screen text

got your credit. share and points So US Consumer Version $75 US Consumer Version spend US Consumer Version Lululemon. people violating conditions gift their over Two news. part. now their cards and dollar But bad news Rakuten up, no bonus Rakuten your Lululemon. happened Lululemon they for traffic into and platinum anyway. Lululemon they and plug accordingly. story $75 Lululemon spend expires June 30th. a to Lululemon faves.

Transcript

I've got bad news for your Lululemon credit. I'm Rachel, I share credit card tips and I teach you how to use your points to book flights. So, US Consumer Version. If you have the Amex Platinum, US Consumer Version, you get $75 spend US Consumer Version, Lululemon. And people violating conditions and buying gift cards to stack their value and build it over time. Two parts of bad news. This is the first part. Lululemon now only sells their physical gift cards in store and in $50 increments. But bad news. Lululemon, Rakuten have broken up. No bonus Rakuten, your Lululemon. This probably happened because Lululemon, they realized that they were paying Rakuten for a bunch of traffic into the store and spend that Platinum Amex credit anyway. Lululemon, they decided they were losing money and they pulled the plug accordingly. Story of the story, you've got $75 of Lululemon spend credit to spend before it expires June 30th. There's a link in my bio to my current Lululemon faves.