just

@rachel.tyers

260.3K followers · usually 7.5K views a post

Views

75.9K

Likes

2.9K

Comments

55

Shares

94

SoundTikTok sound · Sunset Circuit

Promoted product

Chase Sapphire Preferred

Enjoy a premium travel and dining experience with 5x points on travel purchased through Chase, 3x points on dining and 2x on travel. Learn more about Chase Sapphire Preferred.

17 videos16 creators

Why it worked

The video leverages the unboxing trend and the aspirational nature of travel and premium credit cards to create engaging content. The inclusion of multiple desirable brands within the gift box adds to the appeal.

Summary

The creator unboxes a gift from Chase Sapphire Preferred, which includes a Camp Snap camera, Keep Your Cadence toiletries, Supergoop sunscreen, and an Away Travel bag. The video showcases the items received as part of a credit card refresh.

Structure

1Receiving a gift box
2Unboxing the camera
3Unboxing the toiletries
4

Original caption

📦 Unbox this @Chase Sapphire gift with me to celebrate the refresh of the Chase Sapphire Preferred card! Featuring: @Camp Snap Camera @keepyourcadence @Supergoop @Away Travel Thank you Chase!

More from @rachel.tyers

Product placement

Chase Sapphire Preferred: acts - it is the credit card being gifted and discussed. Removing it would change the video's topic. Camp Snap: acts - it is a digital camera that is unboxed and shown. Removing it would change the video's topic. Keep Your Cadence: acts - it is a set of travel-sized toiletries (shampoo, conditioner, lotion/moisturizer) that are unboxed and shown. Removing it would change the video's topic. Supergoop: acts - it is sunscreen that is unboxed and shown. Removing it would change the video's topic. Away Travel: acts - it is a travel toiletries bag that is unboxed and shown. Removing it would change the video's topic.

On-screen text

just chase together note says gifts little okay pieces the camera so cute free camera take just upload home cool what's one fun here cadence capsules guess in little sapphire oh okay for your conditioner maybe lotion moisturizer cool Supergoop here Supergoop and travel toileties oh these ones up and hang you very cool chase

Transcript

just chase together note says gifts little okay pieces the camera so cute free camera take just upload home cool what's one fun here cadence capsules guess in little sapphire oh okay for your conditioner maybe lotion moisturizer cool Supergoop here Supergoop and travel toileties oh these ones up and hang you very cool chase