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The “Get Your Pink Back®” line was created by Lindsey Gurk in an effort to help encourage and inspire women.
More breakout videos from this creator.
I do not like making videos like this. However, it was brought to my attention that my company, Get Your Pink Back, which I started in 2022 and trademarked in an attempt to protect its integrity, has been used in a way that I was unaware of and I owe it to the brand, the message, and to you all to address this. A few months ago I received a package from a large creator and her company with their products as well as Get Your Pink Back themed items with flamingos, my name, as well as a letter that said "Here's to getting your pink back in style." Hope you love everything. On April 29th I went on Instagram Stories tagging them, thanking them, I even sent them a Get Your Pink Back package to thank them even more. Over the past 24 hours I've received a lot of DMs with a link to this video the creator made using Get Your Pink Back to market her new product. And I want to be clear because there's been a lot of confusion. I was in no way, shape or form made aware of this. The creator did not ask my permission. She did not ask me to participate in this marketing for her product, which I didn't know about, nor was I given. I was tagged many times in the comment section, people asking me if this was a collaboration, which it is not, and people just tagging it kind of calling out what's going on. These comments were then buried when the creator initiated a giveaway and called people to comment "get your pink back" on the video to to enter to win. The creator also shared a screenshot of a Google A.I. search to her stories about the meaning of Get Your Pink Back, Uh, however, she did crop out my name from the description, as well as my videos that were to the right of that. She's since deleted that story. I received these images from other people. Since my name is also being misused and misrepresented in the comments, I now have to speak on the misinformation being spread. Get Your Pink Back was born out of the most vulnerable time in my life. I was dealing with postpartum depression, regular depression (as well as anxiety), grief. So this message provided a glimpse of hope for me, and I wanted to share that with others while also donating a portion of the proceeds to help women and families who are struggling. This message still resonates with me today as my husband and I struggle with secondary infertility. We've decided to protect this message and trademark it not to prevent the spread of the movement or the encouragement that it provides, but to ensure that it would not be misused in any way. So to clear up any confusion if Get Your Pink Back is working with another company or a content creator, we would at the very least be tagged in it or there would be a collaborative post notification. We have also decided, both personally and professionally, to not include children's faces in any kind of marketing ad or campaign or anything else, for that matter. So these are just a few ways to tell if we're involved. Again, this is not something I like doing. Hopefully my heart and intentions are clear here. I do have a responsibility and an obligation to protect the integrity of Get Your Pink Back. And I would like to steward it well. Thank you all for being here. I sure do appreciate you.