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The video likely worked due to its visually striking and unusual setup of a 'phone farm,' which sparks curiosity about its purpose and scale. The grid of phone screens also creates a mesmerizing, data-rich aesthetic that is engaging to watch.

The video shows a person setting up a large rack filled with many phones, connecting them with cables. The screen then displays a grid of phone interfaces, each showing a different video or app, with numbers and model names like "SM-F711B" and "SM-F711N" displayed on them.