Why it worked
The video taps into the relatable 'toxic trait' of excessive cleaning, presented in a satisfying ASMR-like format with a variety of cleaning tools and techniques. The quick cuts and diverse cleaning tasks keep the viewer engaged, while the underlying message of maintaining a clean living space resonates with a broad audience.
Summary
The video shows a person cleaning various parts of their apartment, including the toilet, mirror, kitchen counters, stove, cabinets, couch, bed, and floors. The cleaning is done using a steam cleaner, vacuum, mop, and cleaning products, interspersed with moments of relaxation and playing video games.
Product placement
Dyson vacuum cleaner: it is used to clean the floor and rug. Removing it would change what happens in the video.
Toilet: it is cleaned with a steam cleaner and cleaning product. Removing it would change what happens in the video.
Steam cleaner: it is used to clean the toilet, mirror, and kitchen counter. Removing it would change what happens in the video.
Cleaning product (bottle with pump dispenser): it is used to clean the toilet. Removing it would change what happens in the video.
Essential oil bottle: it is used to add scent to toilet paper. Removing it would change what happens in the video.
Trash can: it is used to dispose of trash. Removing it would change what happens in the video.
Mop and bucket: they are used to clean the floor. Removing them would change what happens in the video.
Mirror: it is cleaned with a steam cleaner. Removing it would change what happens in the video.
Kitchen stove: it is cleaned with a paper towel. Removing it would change what happens in the video.
Cabinets: they are cleaned with a steam cleaner. Removing them would change what happens in the video.
Couch: it is vacuumed and cleaned. Removing it would change what happens in the video.
Pillows: they are cleaned with a steam cleaner. Removing them would change what happens in the video.
Bed: it is cleaned with a steam cleaner. Removing it would change what happens in the video.
Coffee table: it is cleaned with a paper towel. Removing it would change what happens in the video.
Dog bowls: they are cleaned. Removing them would change what happens in the video.
Television: it is on and displaying a video game. Removing it would change what happens in the video.
Game controller: it is held by the person. Removing it would change what happens in the video.