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8.6Talking HeadOther hook
Hook
MATT BROWN
@lost.veteran
90.0K followers · usually 6.8K views a post
Views
55.6K
Likes
854
Comments
216
Shares
90
Why it worked
The video leverages a controversial topic (a leaked criminal record) and directly engages the audience by asking for their opinion, creating curiosity and encouraging comments.
Summary
The video features Matt Brown and a woman named Jaime. Text on screen asks if he should share an account that may or may not have leaked Jaime's criminal record, soliciting viewer input in the comments section.
Structure
- 1Introduction of Matt Brown and Jaime
- 2Discovery of a potentially leaked criminal record
- 3Question to the audience about sharing the information
- 4Call for comments
Call to action
LET ME KNOW IN THE COMMENTS SECTION
On-screen text
MATT BROWN
OH WOW... I FOUND AN ACCOUNT ON HERE THAT MAY OR MAY NOT HAVE LEAKED JAIME'S CRIMINAL RECORD...
🤔
SHOULD I SHARE?
LET ME KNOW IN THE COMMENTS SECTION
Original caption
Matt Brown and his LOVELY lady Jaime. I almost upchucked writing that.... #mattbrown #matt #brown #ABP #washington
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