Why it worked
The video taps into the popular trend of unboxing and revealing surprise toys, with the "glitter dumpling" likely being a sought-after item. The varied reactions and the element of surprise create engaging content that encourages viewers to watch until the end.
Summary
Multiple people, mostly children, are shown opening round containers that contain various squishy, glittery, or slime-like objects. The reactions range from surprise and excitement to mild disappointment, with many of the objects appearing to be some form of stress toy or novelty item.