@thecontent.strategist — 9x breakout

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I'm making some crazy with this gold

@thecontent.strategist

2.5K followers · usually 432 views a post

Views

3.8K

Likes

Comments

Why it worked

The video achieved viral success due to a strong visual hook (gold being processed) and a unique, attention-grabbing concept (gold toilet paper roll). The creator's analysis highlights how to make even mundane products seem interesting through creative marketing.

Summary

This video explains how a creator achieved 8.5 million views by making a "gold toilet paper roll" from a kilogram of pure gold. It highlights the importance of a strong visual hook and a unique concept to make even a seemingly boring product engaging.

Structure

1Visual hook with gold
2Explaining the viral video concept
3Revealing the "gold toilet paper roll"
4Explaining the re-hook strategy
5The takeaway: making boring products interesting

Product placement

The video features a kilogram of pure gold being processed into thin sheets and then formed into a roll, presented as the "world's first gold toilet paper roll." The creator of the video is analyzing the marketing strategy behind this concept.

On-screen text

Content strategist 8.5M this video got 8.5 million views for 2 reasons #1 that visual hook #2 the idea itself he's making his own currency but 1 thing that most people is the part what do you use this paper thin kilo for? make the world's first gold toilet paper roll what that is is a rehook in a direction maybe I'm using it for something stupid I'm going to whip you to the other I'm actually making a currency of pure gold takeaway from is no matter how boring your business or product is there are still ways seem And that's of social media

Original caption

Reacting to @TraxNYC making his own gold currency #contentstrategy #socialmediagrowth #viral #fyp #traxnyc