9:15 am

@yezi.beauty

180.9K followers · usually 64.3K views a post

Views

470.8K

Likes

44.3K

Comments

225

Shares

895

SoundTikTok sound · Sparkling Step

Promoted product

MURAV

敏感肌に寄り添うスキンケア

3 videos

Why it worked

The video leverages the popular 'Get Ready With Me' (GRWM) and 'morning routine' formats, which are highly relatable and engaging for viewers interested in lifestyle and beauty content. The creator's use of MURAV products is integrated naturally into her routine, making it a subtle yet effective product placement.

Summary

The video follows a woman's morning routine, starting with waking up and progressing through brushing her teeth, washing her face, applying skincare products, and doing her makeup. It concludes with her getting ready for the day and enjoying a meal with friends in the evening.

Structure

1Waking up and morning stretches
2Personal hygiene (brushing teeth, washing face)
3Skincare routine with MURAV products
4Applying makeup

Original caption

GRWM🫶🏻 #kbeauty #grwm #morningroutine #skincare #skincareroutine

More from @yezi.beauty

Product placement

MURAV (skincare product) - ACTS: The creator uses a MURAV toner and cream as part of her morning skincare routine, applying them to her face. Removing it would change the video's content as it's a key part of the routine being shown. MURAV (skincare product) - APPEARS: The brand name is visible on a bottle. Removing it would not change the video's content.

On-screen text

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