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15.8Silent UGCDirect Question hookLifestyle
Hook
What happens to all our leftover soap pieces?
@ashleymariesoap
111.5K followers · usually 18.9K views a post
Views
295.5K
Likes
1.8K
Comments
9
Shares
25
Promoted product
Sunshine Confetti
Why it worked
The video uses a common curiosity hook ('what happens to X?') combined with visually appealing content (colorful soap scraps) and a clear, upcoming product launch date, creating anticipation.
Summary
The video shows a woman mixing leftover soap scraps on a table. The on-screen text asks what happens to these scraps, and the caption clarifies they are being prepared for a product called "Sunshine Confetti" which is launching soon.
Structure
- 1Showing leftover soap scraps
- 2Mixing the scraps together
- 3Revealing the purpose of the scraps
- 4Announcing the upcoming launch
Call to action
Launching July 1
On-screen text
What happens to all our leftover soap pieces?
Original caption
A year’s worth of soap scraps, all mixed together for Sunshine Confetti. ☀️🍊 And before anyone asks—no, they haven’t been used. 😊 Launching July 1 #soapmaking #artisansoap
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