Why it worked
The video likely resonated with viewers by presenting a relatable career comparison in a visually appealing and aspirational way. The contrast between traditional corporate life and the perceived flexibility of a tech startup taps into common career aspirations and curiosities.
Summary
The video contrasts the experience of working as a lawyer in a traditional law firm with working in a legal tech startup. It shows various scenes of city life, office environments, and travel, implying different lifestyles associated with each career path.
Structure
- 1Lawyer in a law firm vs. tech startup
- 2Scenes of city and office life
- 3Transition to tech startup environment
- 4Travel and leisure associated with tech startup
- 5Comparison of work environments
Product placement
EY: it APPEARS as a building name. Removing it would not change what happens in the video.
Thomson Reuters: it APPEARS as a building name and on a visitor pass. Removing it would not change what happens in the video.
LSEG: it APPEARS as a building name. Removing it would not change what happens in the video.
On-screen text
Working as a lawyer in a law firm
vs...
Working as a lawyer in a tech startup