Skip to content

Explore Products Sounds Affiliate

Loading video…

Overshot

Trying to take your product viral on TikTok? Overshot shows you the hooks, formats, and sounds that other products used to breakout.

Browse

Breakouts
All-time best
Products
Hooks
Sounds

By format

Talking head
App demo
Silent UGC
Text-heavy

By what it sells

SaaS
Mobile apps
Ecommerce
Courses & info

Overshot

Pricing
Affiliate program
Contact support
Terms
Privacy
Refunds

Overshot · not affiliated with TikTokTerms Privacy Refunds Contact support Ad choices

Sign in

Access your saved videos, products, and settings.

Continue with Google

or

EmailPasswordForgot your password?

No account?

Create free account

Menu

Explore Products Sounds Affiliate

Create free account Sign in

@_thatdataguy — 25x breakout selling thatdataguy.co | Overshot

Locked — create a free account to open.Open on TikTokPro

25.0×Talking HeadProblem Callout hookB2B

Hook

Management WHY IS THE WEBSITE DOWN?

@_thatdataguy

75.0K followers · usually 95.7K views a post

Views

2.4M

Likes

144.7K

Comments

997

Shares

6.1K

Promoted product

thatdataguy.cothatdataguy.co

Somebody built a workaround. It became business critical.

Why it worked

The video uses a relatable and humorous scenario of a website outage caused by poor domain management. The escalating confusion and the "aha!" moment when the root cause is revealed create engagement. The creator's bio link suggests they offer a solution to such problems, making it a native advertisement.

Summary

A company's website goes down because the domain expired, and it turns out the domain was registered under an ex-employee's personal name and was auto-renewing on her expired card. The team struggles to regain control of the domain.

Free accountLocked — create a free account to openLocked

Transcript, structure and on-screen text

4 beats, a 129-word transcript and 48 lines of on-screen text — the parts you need to write your own version.

Original caption

The website went down. The domain's in Pauline's name. Pauline left two years ago. #thatdataguy #domain #pauline

More from @_thatdataguy

More breakout videos from this creator.

Create a free account to see the full breakdown

Geoff runs the backup. The real backup stopped in March. Geoff has been the bac

1.0Mviews·@_thatdataguy

The finance system makes the invoices. Brenda's PC sends them. For four years. #

758.3Kviews·@_thatdataguy

Six former interns. The interns left. The admin accounts stayed. #thatdataguy #a

728.9Kviews·@_thatdataguy

The tool does it in a minute. Keith does it in three weeks. By hand. On principl

609.3Kviews·@_thatdataguy

Someone's found a notebook full of passwords. #thatdataguy #security #governance

548.7Kviews·@_thatdataguy

Print it. Twenty-seven pages. Three years. One person ever opened it — her. #tha

The site was down a day. The alerts fired. They went to Gary. Gary left in April

Nobody's ever read it. Every night at 2am, Barry drives in and clicks OK. Last n

We named it wrong. The test server is production. It's been live for months. Wit

In a notebook. The dashboard said green. Janet counted it herself. Janet was rig

We still have three old databases. Deleting the old databases is what keeps maki

Where did we test it? It was tested. Just not anywhere safe. #thatdataguy #data