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7.7Talking HeadDirect Question hookLifestyle
Hook
Can I get a face mask here?
@ken_abroad
2.4M followers · usually 187.0K views a post
Views
1.4M
Likes
71.0K
Comments
925
Shares
2.1K
Why it worked
The video uses a common "day in the life" or "trying a new product" format with a relatable "fish out of water" element as the man experiences a face mask for the first time. The humor comes from his reactions and the contrast between his expectations and the reality of the product's application and effect.
Summary
A man asks for a face mask and is presented with several options. He chooses a strawberry-flavored powder mask, which is mixed with water and applied to his face. After 15 minutes, the mask is washed off, leaving his face feeling fresh.
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Transcript, structure and on-screen text
7 beats, a 390-word transcript and 10 lines of on-screen text — the parts you need to write your own version.
Original caption
Can I Get a Face Mask Here? #kenabroad
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