@brandsafee — 48x breakout

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I have flipped

@brandsafee

180.4K followers · usually 41.1K views a post

Views

2.9M

Likes

194.8K

Comments

1.3K

6.7K

Why it worked

The video likely worked due to its relatable and humorous take on a popular beauty trend (lip flips), combined with the use of a well-known influencer (Tana Mojo) in the narrative. The creator's self-deprecating humor and the unexpected twist of deciding to get the procedure herself likely contributed to engagement.

Summary

The creator discusses the trend of influencers getting lip flips and how difficult it can be to eat or drink with them. She recounts seeing a TikTok where a creator made fun of influencers with lip flips, and the top comment on that video was from Tana Mojo, who related her own experience of getting a lip flip and looking like an "imbecile" with "cement in her face." The creator then humorously states she will go to a spa in Glendale to get a lip flip herself.

Structure

1Introduction to lip flips and their difficulty
2Creator's observation of a TikTok mocking lip flips
3Highlighting Tana Mojo's comment about her own lip flip experience
4Creator's humorous decision to get a lip flip
5Mention of a specific spa for the procedure

Product placement

Tana Mojo (influencer) - appears to be a popular TikTok creator. Her presence and content are the subject of the video. Removing her name would change the topic of discussion. TikTok (social media platform) - the platform where the creator saw the video being discussed. Removing it would change the context of the story. Doctor Miami (plastic surgeon) - mentioned as someone who performs lip flips. Removing him would change the context of the discussion about lip flips. 7Q Spa in Glendale (business) - mentioned as a place where the creator gets lip flips. Removing it would change the context of the discussion.