Why it worked
The video uses a relatable 'before and after' narrative centered around the 'dad effect,' which resonates with many viewers who have experienced similar life changes. The quick cuts and varied activities keep the viewer engaged.
Summary
The video shows a man in various scenarios, contrasting his appearance and activities before and after having three children. It begins with him by a pool, then at a desk, followed by scenes of him working out, chopping wood, and using a cold plunge, implying a transformation due to fatherhood.