FAIL FORWARD

@tattme.app

80.4K followers · usually 1.9K views a post

Views

8.3K

Likes

558

Comments

10

Shares

14

Selling · Other Product

TattMeseen in 18 videos →https://tattme.app?utm_medium=social&utm_source=tiktok&utm_campaign=brand_bio ↗

Why it worked

The video resonates by sharing a relatable story of overcoming challenges and achieving success against the odds, emphasizing universal themes of resilience and hard work.

Summary

The creator shares their journey of opening a tattoo shop, starting with no business plan and facing setbacks like closing a location. They ultimately achieved success and were recognized with an award, highlighting the importance of determination and consistency.

Structure

1Receiving a letter from Google and ripping it open.
2Recalling summoning everyone to Discord and winning an award.
3Discussing the lack of a business plan when opening the shop.
4Reflecting on the closure of the LA shop and its impact on their career.
5Expressing determination to make the Dallas shop the number one tattoo shop.

Original caption

From having no business plan, to shutting down the LA location, to being awarded Best Tattoo Shop in Dallas by Google reviews…the @1UP Ink Tattoo Studio Dallas story embodies the art of failing forward 💯 • • • #tattootiktok #tattooartist #tattooshop #failforward #resilience

More from @tattme.app

Their other posts in the index, biggest breakout first.

6

Highlighting how discipline and consistency led to success.

Product placement

Google: APPEARS - a watermark on the award. Removing it would not change what happens in the video. 1up ink Tattoo Studios: ACTS - the name of the tattoo shop that won an award and is the subject of the story. Removing it would change what happens in the video. Discord: ACTS - a platform where the creator summoned people. Removing it would change what happens in the video. TattMe: ACTS - a platform for finding tattoo artists and shops, mentioned in the bio link. Removing it would change what happens in the video.

On-screen text

FAIL FORWARD WHAT THE F*** IS GOOGLE SENDING US AND I RIPPED IT CONGRATULATIONS. LET ME RIP THIS OUT. MAN I REMEMBER I SUMMONED EVERYBODY TO DISCORD, BRO. WINNING THAT AWARD, BRO, WAS SO MUNDANE. JUST SO MANY OTHERS DOWN WHO DOING THIS, BRO. WHEN I WAS OPENING I HAD LITERALLY HAD NO BUSINESS PLAN SHOULD I BUY Y'ALL EVEN WITH SHUTTING DOWN THE LA SHOP IT WAS A BIG PART MY CAREER I REALLY FELT LIKE A FAILURE TYPE THING I REMEMBER TELLING TROY I WAS LIKE I PROMISE WHEN I SHUT LA DOWN I'MA LOCK IN WITH SO HARD WE GON BE THE NUMBER ONE TATTOO SHOP BRO SO JUST TO SEE ALL THE STEPS AND ALL OF THE EXECUTIONS THAT WE LITERALLY TAKE US ALL THE WAY TO IT JUST REALLY SHOWS HOW DETERMINATION AND CONSISTENCY SO MUCH FARTHER LITERALLY THIS WHOLE TRIP WALKING BY FAITH NOT BY SIGHT

Transcript

What the fuck is Google sending us a letter about? And I ripped it and then I saw congratulations. I'm like, man, let me rip this out. Man, I remember I submitted everybody to discord, bro. Winning that award, bro, was so mundane. Just so many others down who doing this, bro. When I was opening, I had literally had no business plan. I remember answer the question, should I buy y'all paper towels? Even with shutting down LA cuz I love the LA shop. It was a big part of like my career. I really felt like it was like a failure type thing. I remember telling Troy when I was like, bro, I promise I when I like now. I'm going to lock in with Dallas so hard. We going to be the number one tattoo shop in Dallas, bro. Like watch. So just to see all the steps and all of the executions that we put in the play. Literally take us all the way to number one. It just really shows how determination, discipline, and consistency will get you so much farther. Literally this whole trip has been walking by faith not by side.