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SoundTikTok sound · Sakura-lined street

Promoted product

Van Leeuwen Ice Cream

Voted Best Vanilla Ice Cream by Wirecutter. Over 50 scoop shops with pints available in grocery stores and for nationwide shipping.

2 videos2 creators

Why it worked

The video leverages the excitement of a new local business opening and combines it with a visually appealing product (ice cream) and a personal endorsement from the creator, creating a relatable and enticing promotion.

Summary

The creator visits a new Van Leeuwen Ice Cream shop in Loudoun, Virginia, and enjoys a vegan dark chocolate fudge brownie sundae. They express excitement about the new location and recommend trying it.

Structure

1Introduction to Van Leeuwen Ice Cream opening in Loudoun
2Creator's past positive experience with the brand in New York
3Ordering and receiving a vegan dark chocolate fudge brownie sundae
4

Original caption

more good is good with @Van Leeuwen Ice Cream 🍦 📍Van Leeuwen Ice Cream One Loudoun 20290 Exchange St Building 5, Suite 130, Ashburn, VA 20147 🍦 vegan dark chocolate fudge brownie ice cream + hot fudge + whipped cream - they also have other sundaes #IceCream ice cream shop, where to get ice cream dmv area, van leeuwen in dmv area, van leeuwen one loudoun, van leeuwen ashburn, best ice cream ashburn va, ice cream nova, dmv desserts, one loudoun restaurants, where to eat ashburn, dmv foodie, ice cream shop northern virginia #DMVEats #DMVFoodie #FoodTok #ThingsToDo

Enjoying the ice cream outdoors

5Call to action to visit Van Leeuwen

Product placement

Van Leeuwen Ice Cream: ACTS - it is an ice cream shop where the creator purchases and consumes ice cream. Removing it would change what happens in the video. Van Leeuwen Ice Cream: APPEARS - it is visible on the ice cream cups and signage. Removing it would not change what happens in the video.

Call to action

go to Van Leeuwen today!

On-screen text

you longer hours shop yes, it's good for you? Loudoun Van Leeuwen that had New York with not Earl Grey ice cream again myself chocolate today! whipped why fudge that because delicious pull your Leeuwen today!

Transcript

If you live in Ashburn, you no longer have to drive up to five hours to your new favorite ice cream shop. Yes, it's good for you? Van Leeuwen just opened in Loudoun. That had New York with not Earl Grey ice cream again. I almost got it again, but today I treated myself to their vegan dark chocolate fudge brownie ice cream topped with hot fudge and whipped cream. Why fudge? I didn't just order the hot fudge sundae. That because delicious. So take this as your sign to go to Van Leeuwen today!