This product

@kinsonsworld

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SoundTikTok sound · original sound - kinsonsworld

Promoted product

AirFly

Turn wired headphone jacks into wireless audio sources with AirFly. Enjoy 20+ hours of freedom connecting Bluetooth headphones anywhere you go.

3 videos3 creators

Why it worked

The video highlights a significant price discrepancy between wholesale and retail, tapping into the viewer's desire for a good deal and entrepreneurial opportunity. It also offers actionable advice on product differentiation, making the content valuable beyond just showcasing a product.

Summary

The creator discusses a Bluetooth transmitter that can be purchased cheaply in wholesale markets but is sold for a much higher price by brands like Twelve South. They suggest ways to differentiate the product by adding color options and a battery display to make it more appealing to travelers.

Structure

1Introduction of the product and its low wholesale cost
2Comparison to high retail price and brand positioning
3Suggestions for product differentiation (colors, battery display)

Original caption

This product costs me just $5.75 in China. Top brands are selling it for $60+ That is the power of finding a product with real margin and the right positioning. But the opportunity is not just being a copycat. It is in making it better. There are hundreds of versions of this in China, so if I were building a real brand, I would focus on easier pairing, a clear battery display, better colors, and a travel bundle with an adapter and case. Now it is not just a gadget, it becomes a travel essential. DM the word “BUILD” if you want to learn how to find products like this and launch your own brand.

4

Explanation of the product's utility for travelers

5Call to action for business launch assistance

Product placement

Twelve South (ACTS - brand name appears on screen with website and sales data, implying it is a successful brand selling products; removing it would not change the video's narrative but would remove context about the product's market position) AirFly (ACTS - product name appears on the device itself, and the device is the subject of the video; removing it would make the video nonsensical)

Call to action

COMMENT THE WORD ECOM

On-screen text

$60 this was purc $5.75 in the wholesale market twelve south twelvesouth.com in this one of their top products Wireless Audio Receiver/ Transmitter to music on the plane it helps you listen an essential tool travelers people don't understand about this product I'm going to differentiate the item that I want with to extend the battery life of people about this we want create colors creating is going to a new demographic currently this product doesn't have screen LOW BATTERY CHARGE a winning is easy understand if you're to launch business one help COMMENT THE WORD ECOM

Transcript

This product shouldn't sell for $60 but it does. This was purchased for $5.75 in the wholesale market right behind me. There is a brand called Twelve South doing insane numbers and this one of their top products. This is a Bluetooth transmitter. Essentially, it helps you listen to music on the plane. It is an essential tool for many travelers. Here's what people don't understand about this product. If I were to sell this product, I'm going to differentiate the item. The first thing that I want to work with a manufacturer to extend the battery life of people about this. A lot of people are complaining about this. Secondly, we want to be able to create more fun colors. Right now, this only comes in black, white, and gray. So maybe creating something like purple or pink is going to appeal to a new demographic. And third, currently, this product doesn't have any display screen. We want to be able to show the battery life so people know when it needs to be charged. Finding a winning product is easy if you understand the criteria. If you're looking to launch your own business and want my one-on-one help, comment the word ECOM.