"what's your style?"

The video likely performed well due to its aspirational aesthetic, showcasing fashion in a picturesque European setting. The confident and relatable message about personal style also resonates with viewers.

The video shows a woman walking down a street in Paris, showcasing two different outfits. The first outfit consists of a green off-the-shoulder top, denim shorts, and beige boots. The second outfit features a black crop top, white and grey culottes, and flip-flops, with a camouflage baseball cap. On-screen text poses the question "what's your style?" and answers "whatever the f I want to wear."