Why it worked
The video effectively uses a visual demonstration of a practical feature for event-goers, appealing to a common pain point of choosing seats based on sun exposure.
Summary
The video demonstrates a stadium map interface that shows the predicted shade coverage at different times of the day. It highlights how users can check the shade before purchasing event tickets.
Structure
- 1Show stadium map
- 2Display shade prediction arc
- 3Advance time and show shade change
- 4Highlight shade at different times
Product placement
MetLife: merely APPEARS - a stadium name on the building. Removing it would not change what happens in the video.
On-screen text
Today
11:09 AM
Now
From today you'll be
checking the stadium shade
before buying the event
ticket
MetLife
Rise
Set
11:40 AM
Now
Set
02:06 PM
Now
Set
03:44 PM
Now
Set
05:06 PM
Now
Set
04:44 PM