Why it worked
The post uses a relatable and aspirational theme of self-improvement, contrasting a "Plan A" with the implied determination of having no "Plan B." This narrative structure creates an emotional connection and encourages engagement.
Summary
The first slide shows a woman stating her plan is to lose weight and change herself. The second slide shows a different woman in a dress stating there was no plan B.
Structure
- 1Introduction of Plan A: Lose weight and change myself
- 2Contrast with the absence of a Plan B
On-screen text
Plan A.
Lose weight
Change everything about
myself
There was no plan B