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Viva
20.2Talking HeadOther hook
Hook
Súbanle el sueldo al de mkt de Viva
@kari.tipsdemkt
525.2K followers · usually 45.9K views a post
Views
853.7K
Likes
133.3K
Comments
384
Shares
4.0K
Selling · Other Product
Why it worked
The video leverages a heartwarming and relatable story about a grandfather being scammed, creating an emotional connection with the audience. By highlighting Viva's positive intervention, it positions the airline as a caring and supportive brand, aligning with cultural values and generating positive sentiment.
Summary
This video features a woman discussing a viral video about an 89-year-old grandfather who was scammed out of World Cup tickets. She explains that Viva, the official airline of the Mexican national soccer team, is helping him by flying him to Mexico to see the game, and encourages viewers to support Viva. The video also shows comments from social media users reacting to the story.
Structure
- 1Introduction of the viral story about the grandfather scammed out of World Cup tickets.
- 2Explanation of Viva's involvement in helping the grandfather.
- 3Discussion of how brands can use authentic stories for marketing.
- 4Call to action to support Viva.
- 5Display of social media comments related to the story.
Product placement
Viva: it is an airline that flies people to Mexico.
StubHub: it is a ticket marketplace where people buy tickets for events.
Original caption
Súbanle el sueldo al de mkt de VIVA 😁 PORQUE WOOOW que llevaran al abuelito al juego de la Selección Nacional de México 🥹🫶 #estrategiasdemarketing #AprendeEnTikTok #tipsdemarketing #viva
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