The video likely worked due to its visually striking and unusual product design, which is a modified or conceptual iPhone with an egg-like shape. This novelty captures attention and sparks curiosity, making it highly shareable.
Summary
The video shows a person peeling a protective film off a pink, egg-shaped phone with an Apple logo. The phone's screen displays iOS widgets and app icons, suggesting it is a concept or modified iPhone.
Structure
1Peeling protective film off a pink phone
2Showing the phone's unique egg shape
3Displaying the Apple logo on the back
4Showing the phone's screen with iOS interface
5Swiping through the phone's interface
Product placement
Apple: appears as a watermark on the phone's screen, and as a logo on the back of the phone. Removing it would not change what happens in the video.
On-screen text
72°
San Francisco
Sunny
72°
San Francisco
Sunny
14
March
Today
14
March
Today