Why it worked
The video likely worked due to its relatable and humorous premise of recreating popular memes, tapping into internet culture and fan engagement with a well-known athlete.
Summary
The video shows a split screen comparing the creator's attempts to recreate various memes of the footballer Ousmane Dembélé with clips of Dembélé himself. The creator mimics Dembélé's poses and expressions in different settings, from casual to on the field.
Structure
- 1Creator introduces the concept of recreating Dembélé memes
- 2Split screen shows creator mimicking Dembélé's walk
- 3Split screen shows creator mimicking Dembélé's poses on the field
- 4Split screen shows creator mimicking Dembélé on the bench
Product placement
Nike (appears on clothing, removing it would not change what happens in the video); Barcelona (appears on clothing, removing it would not change what happens in the video); Spotify (appears on clothing, removing it would not change what happens in the video); Qatar Airways (appears on clothing, removing it would not change what happens in the video); PSG (appears on clothing, removing it would not change what happens in the video)
On-screen text
POV: I recreated every Dembélé's meme