Why it worked
The video taps into the popular 'aesthetic' trend on TikTok, showcasing a visually pleasing and relatable morning coffee routine. The use of a unique robe and the calming atmosphere likely contributed to its appeal.
Summary
The creator is shown making an iced coffee at home, pouring espresso over milk and ice. The video is set to calming music and features on-screen text about slow mornings and coffee.
Structure
- 1Waking up and putting on a robe
- 2Making coffee with an espresso machine
- 3Pouring milk and espresso into a cup
- 4Stirring the coffee
- 5Holding the finished coffee
Product placement
Printfresh: it ACTS - it is a brand of robe that the creator is wearing and is tagged in the caption. Removing it would not change what happens in the video.
On-screen text
dreaming of these slow mornings
and coffee before i even go to sleep