spend the da

@jo.macatulad

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SoundTikTok sound · original sound - JO 🍓✂️💌

Promoted product

NIVEA Extra Bright

Why it worked

The video resonated with viewers by showcasing relatable "versions" of a modern woman's life, from pet care and content creation to personal hobbies and self-care, all while subtly integrating a product that supports her daily activities and confidence.

Summary

The video showcases a "day in the life" of a 26-year-old independent woman, highlighting different "versions" of herself: a fur mom, a content creator, a fashion enthusiast who sews, a dancer, and a homebody enjoying dinner with her sister. Throughout these activities, she uses NIVEA Extra Bright deodorant, emphasizing its benefits for freshness and confidence.

Structure

1Morning routine as a fur mom
2Content creation and work
3Fashion and sewing
4Dance class
5

Original caption

one day = 100 versions of myself already 😭☁️ grateful for little routines like NIVEA Extra Bright that help me feel fresh and confident through all of them 💙 #NIVEAExtraBright #EveryVersionExtraBright #freshandconfident #selfcareroutine #adayinmylife

More from @jo.macatulad

Product placement

NIVEA Extra Bright deodorant acts as a personal care product that provides sweat and odor protection and is presented as a way to feel fresh and confident. It is shown to be used by the creator throughout her day. Removing it would change the creator's routine and the product's role in her day.

Call to action

available in stores & online!

On-screen text

spend the da spend the day with me as a 26 year old independent girlie star content.creator version star fashion girlie version star dance girlie version star ate & homebody version all my versions in one day! NIVEA Extra Bright NIVEA Extra Bright 72H sweat & odor protection 95% Pure Vitamin C 72H sweat & odor protection gentle fragrance for everyday freshness! 72H sweat & odor protection 95% Pure Vitamin C cheers to all the versions of us! cheers to all the versions of us! NIVEA Extra Bright available in stores & online! NIVEA Extra Bright available in stores & online!

Transcript

spend the day with me as a 26 year old independent girlie with many versions and goals in life. Let's go. First things first, fur mom version, because our first agenda for today is coffee's morning walk. And honestly, favorite part ko rin talaga yung morning walks namin. After that, work mode, content creator version. As your online bestie and full-time content creator, replying to emails, planning, admin tasks, editing and all the good stuff. And then, fashion girlie version, because dumating na yung new fabrics na in-order ko and I'm so excited besties to start sewing again. Yay! Abangan niyo yan. Later on, dance girlie version. I booked a dance class because alam niyo, I really love this version of myself, expressing yourself through dancing, even if I'm not that good. Sobrang genuine feeling lang. And then, ate & homebody version. After a long day, home buddy and ate version with my sister. Nagluto ako ng dinner namin before finally calling it a day. Grabe no? Ang dami talaga nating versions in one day! And having NIVEA Extra Bright in my routine helps me feel fresh and confident throughout all of them. It has 95% Pure Vitamin C and gentle fragrance for everyday freshness! So ayun besties, cheers to all the versions of us! Available in stores & online!