Product placement
The Carbon Bros (ACTS - they perform car detailing services, and this is evidenced by the cars being worked on and the discussion of their services; removing their name would change what happens in the video). BMW (APPEARS - the cars are BMWs, but the video is not about BMW as a brand; removing the brand name would not change what happens in the video). M4 (APPEARS - a specific model of BMW, but not the focus of the promotion). M3 (APPEARS - a specific model of BMW, but not the focus of the promotion).