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2 videos2 creators
11.8Silent UGCHow-To hook
Hook
Unbox my June Romantasy FairyLoot book with me,
@hsmears.writing
2.0K followers · usually 1.6K views a post
Views
18.1K
Likes
249
Comments
25
Shares
13
Promoted product
Fairyloot
FairyLoot – Book Subscriptions & Exclusive Editions – For Lovers of Fantasy!
Why it worked
The video taps into the 'unboxing' trend and the relatable frustration of receiving damaged goods, while also highlighting excellent customer service from FairyLoot, creating a positive association with the brand.
Summary
The creator unboxes their June FairyLoot Romantasy book, "Bound by Night," but discovers imperfections on the book cover. FairyLoot has already sent a replacement, which is highlighted as good customer service.
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Transcript, structure and on-screen text
5 beats and 5 lines of on-screen text — the parts you need to write your own version.
Original caption
Unbox my June Romantasy FairyLoot subscription, except it’s not what I’m expecting 🥲💔 #fairylootunboxing #fairylootedition #BookTok #bookish #missprint