This is how we go above and beyond

@dewalttough

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Promoted product

DEWALT Construction Jack

Meet the DEWALT TOUGHSERIES™ Construction Jack. With up to 340 lbs. of lifting capacity†, there’s so much on the jobsite it can lift…Including your confidence working solo.

Why it worked

The video effectively showcases a practical application of a tool, demonstrating its functionality in a way that appeals to DIY enthusiasts and professionals. The "above and beyond" messaging combined with the strong brand presence creates a subtle but effective promotion.

Summary

The video demonstrates the use of a DEWALT construction jack, showing how it can be used to extend its reach. The on-screen text highlights going "above and beyond" with the tool, and the caption mentions adding more DEWALT to make a great thing better.

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Transcript, structure and on-screen text

4 beats and 2 lines of on-screen text — the parts you need to write your own version.

Original caption

How do you make a great thing better? Add more DEWALT®. Link in bio. [NEW] - TOUGHSERIES™ Construction Jack Extension - DWHT83554 #DEWALTTough #DEWALT