Why it worked
The video uses a popular trend (rainbow hair) and breaks down the process into easily digestible steps, encouraging viewers to watch a second part for the final reveal. The use of multiple vibrant colors and the clear demonstration of the dyeing process likely contributed to its engagement.
Summary
This video demonstrates how to dye hair in a rainbow pattern using Iroiro hair dyes. It shows the process of applying different colors section by section, mixing colors, and rinsing with cold water. The creator directs viewers to part two to see the final dried result.
Structure
- 1Introduction with rainbow hair
- 2Showcasing the Iroiro hair dyes
- 3Preparing and applying red and orange dyes
- 4Applying yellow, green, blue, purple, and pink dyes
- 5Rinsing with cold water
- 6Teaser for part two
Product placement
Iroiro Premium Natural Semi-Permanent Hair Color (Red): ACTS - used to dye hair. Removing it would change the video. Iroiro Premium Natural Semi-Permanent Hair Color (Orange): ACTS - used to dye hair. Removing it would change the video. Iroiro Premium Natural Semi-Permanent Hair Color (Yellow): ACTS - used to dye hair. Removing it would change the video. Iroiro Premium Natural Semi-Permanent Hair Color (Green): ACTS - used to dye hair. Removing it would change the video. Iroiro Premium Natural Semi-Permanent Hair Color (Blue): ACTS - used to dye hair. Removing it would change the video. Iroiro Premium Natural Semi-Permanent Hair Color (Purple): ACTS - used to dye hair. Removing it would change the video. Iroiro Premium Natural Semi-Permanent Hair Color (Pink): ACTS - used to dye hair. Removing it would change the video. Leopard (brand on bottle): APPEARS - brand name on a bottle of hair dye. Removing it would not change the video.