Why it worked
The video uses a popular trend (rainbow hair) and breaks down the process into easily digestible steps, encouraging viewers to watch a second part for the final reveal. The use of multiple vibrant colors and the clear demonstration of the dyeing process likely contributed to its engagement.
Summary
This video demonstrates how to dye hair in a rainbow pattern using Iroiro hair dyes. It shows the process of applying different colors section by section, mixing colors, and rinsing with cold water. The creator directs viewers to part two to see the final dried result.