Why it worked
The video uses a striking and unusual graphic with a bold, attention-grabbing text overlay. The combination of a character with a humorous name and a visually interesting design likely contributed to its shareability.
Summary
The video shows a close-up of a graphic featuring a character that appears to be a peanut wearing a cowboy hat and a bandana, holding a rifle. The text "GOOP-OHOLIC" is displayed prominently below the character. The camera then slowly zooms out to reveal the entire graphic, which is laid out on a floor.