Why it worked
The video leverages the relatable experience of having a lot of work to do, combined with the star power of Lionel Messi, to create a humorous and engaging piece of content that resonates with a broad audience.
Summary
The video shows a point-of-view shot of someone entering their Tiendanube dashboard, implying a large volume of orders to pack. The creator humorously relates this to Lionel Messi, suggesting a shared experience of being overwhelmed with tasks.