@lukethewindowcleaner — 35x breakout

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THREE DIFFERENT TYPES

@lukethewindowcleaner

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Why it worked

The video works by sharing relatable business challenges and decisions, offering practical insights into niche service exclusion within the window cleaning industry. The creator's direct address and engaging questions encourage viewer interaction and community building.

Summary

The creator discusses three types of window cleaning jobs they no longer do: storm windows, post-construction cleanup, and subcontracting for builders. They explain that these jobs were either too difficult, unprofitable, or time-consuming, leading them to focus on more straightforward residential cleaning. The creator also asks viewers if they offer similar services or if they are too picky.

Structure

1Intro: 3 types of window cleaning jobs no longer offered
2Job 1: Storm windows - too difficult and unprofitable
3Job 2: Post-construction cleanup - too much hassle with builders and payment terms
4Job 3: Subcontracting - not working directly with clients is a pain
5Creator's perspective: Understands why others might take these jobs, but explains their business strategy
6Question to audience: Do you offer these services? Am I wrong?

On-screen text

THREE DIFFERENT TYPES OF WINDOW CLEANING JOBS I DON'T DO ANYMORE. 1 STORM WINDOWS. WE NO LONGER CLEAN STORM WINDOWS. I OFFERED THAT SERVICE FOR ALMOST 13 YEARS. BUT IT WAS ONE WE EVER DID FOR OUR COMPANY. WE BECAME MORE PROFITABLE AND JUST DIDN'T HAVE TO DEAL WITH THE NIGHTMARE OF STORM WINDOWS. AND I GET IT, NOT EVERY JOB IS THAT BAD. BUT YOU NEVER KNOW WHAT YOU'RE GONNA GET INTO UNTIL YOU START THE JOB. CAN GO SOUTH REAL QUICK TO COME OFF FROM THE OUTSIDE GO BACK TOGETHER CORRECTLY. DONE NO.2: POST CONSTRUCTION CLEANUP. WE DO NOT DO ANY POST CONSTRUCTION CLEANUP ANYMORE. SO WE DO NOT WORK FOR BUILDERS ON NEW HOMES OR IF THERE WAS A NEW IN, IT JUST DOESN'T MATTER. WE'RE JUST NOT YOUR WE'LL COME IN AFTERWARDS. AFTERWARDS TO MAINTAIN IT, BUT WE DO NOT DO POST CONSTRUCTION CLEANUP. IT'S A WHOLE WITH WHO SCRATCHED THIS, WHO DAMAGED THAT. AND THE BUILDER ALWAYS WANTS YOU TO BE THERE AT THE DROP AND GUESS WHAT THEY WANNA PAY NET 90. NET NET 90. NET WE JUST DON'T DO IT ANYMORE. SO NUMBER THREE, WE NO LONGER SUBCONTRACT AT ALL IF WE'RE NOT WORKING DIRECTLY WITH THE CLIENT, WE WON'T TAKE ON LET'S BE HONEST. IT'S ALWAYS A PAIN IN THE BUTT. AGAIN, WE'RE BACK TO THE NET 90. SOMETIMES KIND OF WEIRD SOFTWARE YOU HAVE TO CLOCK IN AND OUT ON. JUST DON'T DO I DO WANNA SAY I TOTALLY GET IT. IF YOU'VE GOT A BUNCH OF EMPLOYEES YOU'RE TRYING TO KEEP BUSY, OFFER SOME OF THOSE SERVICES OR WORK WITH SOME OF THOSE CLIENTS. AND NUMBER TWO, NEW, YOU CAN'T BE THAT PICKY. SO, I TOTALLY GET IT. THAT'S HOW WE RUN AND YOU GOTTA DO SO I GET THAT. I WANNA GUYS, THE SERVICES THAT I DON'T? AM I WRONG? AM I MORON?