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@hannahkbrown

1.2M followers · usually 42.7K views a post

Views

148.5K

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SoundTikTok sound · original sound - hannahkbrown

Promoted product

Reasons to be Loved by You

From New York Times bestselling author and Bachelorette fan-favorite Hannah Brown, a rom-com beach read full of witty banter, emotional authenticity, and fem...

Why it worked

The video leverages the creator's existing fanbase from a popular reality show by connecting the show's drama to her new book, creating intrigue and encouraging fans to purchase it.

Summary

The video features clips of Hannah Brown and scenes that seem to be from a reality dating show, interspersed with shots of her holding her new book, "Reasons to be Loved by You." The on-screen text suggests a connection between the dramatic scenes and the book, implying that fans of the show will enjoy the novel.

Structure

1Dramatic scenes from a show
2Hannah Brown reacting
3Hannah Brown holding her book
4Text overlay promoting the book

Product placement

Original caption

Will you accept this book launch?🌹📖 Reasons to Be Loved by You is OUT NOW! I’m SO EXCITED to share this story, which may sound a little familiar if you’ve followed my journey. Just sayin 😉 #BookTok #romancenovel #bachelorette

More from @hannahkbrown

More breakout videos from this creator.

Reasons to be Loved by You (book): ACTS - it is the central focus of the video, held up and presented as something to be purchased and enjoyed. Removing it would fundamentally change the video's purpose. Hannah Brown (author): ACTS - she is the creator and presenter of the video, and her book is being promoted. Removing her would remove the video itself. Hannah Brown (author): APPEARS - her name is on the book cover. Removing it would not change the video's purpose, but it would remove identifying information about the book's author.