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@hannahkbrown

1.2M followers · usually 43.8K views a post

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Promoted product

Reasons to be Loved by You

Why it worked

The video leverages the creator's existing fanbase from a popular reality show by connecting the show's drama to her new book, creating intrigue and encouraging fans to purchase it.

Summary

The video features clips of Hannah Brown and scenes that seem to be from a reality dating show, interspersed with shots of her holding her new book, "Reasons to be Loved by You." The on-screen text suggests a connection between the dramatic scenes and the book, implying that fans of the show will enjoy the novel.

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Transcript, structure and on-screen text

4 beats and 2 lines of on-screen text — the parts you need to write your own version.

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Original caption

Will you accept this book launch?🌹📖 Reasons to Be Loved by You is OUT NOW! I’m SO EXCITED to share this story, which may sound a little familiar if you’ve followed my journey. Just sayin 😉 #BookTok #romancenovel #bachelorette