Why it worked
The video likely performed well due to its "day in the life" format, which is popular on TikTok. It offers a glimpse into a specific, often opaque, profession (M&A advisory) in an easily digestible and relatable way, showcasing the balance between work and personal life.
Summary
This video follows a day in the life of an M&A advisory manager. It shows the individual waking up early, preparing coffee, running, and then working on spreadsheets and taking calls throughout the day.
Structure
- 1Morning routine: coffee, run
- 2Workday: spreadsheets, calls
- 3Lunch break
- 4Afternoon work
- 5Evening wind-down
On-screen text
Day as an M&A Advisory Manager
Dallas | Finance | Runner | Husband
5:30am
5:30am
5:32am
6:07am
6:10am
6:10am
6:10am
6:57am
6:57am
7:22am
7:22am
7:30am
7:57am
9:27am
12:02pm
12:02pm
12:28pm
2:56pm
5:22pm
6:47pm
7:12pm
8:24pm
8:24pm