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12.2Talking HeadStory Open hookGames
Hook
Tonight I will be ghost hunting at the most haunted hotel in Chicago, Congress Hotel.
@lightskinnightmare
2.6M followers · usually 314.8K views a post
Views
3.7M
Likes
256.3K
Comments
1.6K
Shares
10.0K
Why it worked
The video taps into the popular 'haunted places' niche with a specific, well-known location and a tragic backstory. The use of on-screen text and a clear hook makes it engaging for viewers interested in paranormal content.
Summary
The creator is ghost hunting at the Congress Hotel in Chicago, specifically on the 12th floor, which is rumored to be haunted due to a tragic event in room 1234. They show their ghost hunting equipment and mention that seeing their profile glow means they are live.
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Transcript, structure and on-screen text
5 beats, a 88-word transcript and 27 lines of on-screen text — the parts you need to write your own version.
Original caption
Live now ghost haunting at the congress hotel!
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