Why it worked
The video likely resonated due to its relatable and humorous premise, using a common social media trend of posing rhetorical questions with a simple, understated answer. The quick cuts and varied outfits likely kept viewer engagement high.
Summary
The video features a person in various outfits and settings, with on-screen text posing questions about why people are suddenly nice and their jokes are funny. The response to these questions is consistently "idk".