Why it worked
The video likely resonated due to its cultural relevance, showcasing a traditional food preparation for a significant religious observance. The large-scale preparation and portioning suggest a community or charitable aspect, which can be highly engaging.
Summary
The video shows the process of preparing a large batch of rice dish, likely for a religious or community event given the on-screen text "10th Muharram". It involves cooking rice, preparing a savory mixture with onions, spices, and chickpeas, and then combining and steaming everything together before portioning it into disposable containers.