Why it worked
The post leverages a timely and impactful event (Apple price increases) to capture attention. The clear, data-driven presentation of price changes makes it highly shareable and informative for consumers interested in Apple products.
Summary
This post details significant price increases across Apple's product lineup, including Macs, iPads, and HomePods, with specific figures for previous and new prices, and the amount of the increase. The graphic highlights that only iPhones were not affected by these price hikes.
Product placement
Apple: ACTS - it is the brand of all the products listed in the table, and the price increases are attributed to it. Removing it would change what happens in the video. Apple: APPEARS - it is the brand of the Apple TV 4K. Removing it would not change what happens in the video.
On-screen text
TUTTI GLI AUMENTI SUL SITO
PREZZO
PRECEDENTE
NUOVO
PREZZO
AUMENTO
(€)
MACBOOK
NEO
€699
€799
€100
MACBOOK
AIR 13" (M5)
€1,249
€1,449
€200
MACBOOK
PRO 14" (M5)
€1,949
€2,249
+€300
IMAC M4
€1,529
€1,829
€300
MAC MINI M4
€729
€979
€250
MAC STUDIO
M4 MAX
€2,549
€3,049
+€500
MAC STUDIO
M3 ULTRA
€5,099
€6,399
+1,300
IPAD AIR 11"
(M4)
€669
€829
€160
IPAD AIR 13"
(M4)
€869
€1,029
€160
IPAD PRO 11"
(M5)
€1,119
€1,319
+€200
IPAD PRO 13"
(M5)
€1,469
€1,669
+€200
HOMEPOD
€349
€399
+€50
HOMEPOD
MINI
€109
€139
+€30
APPLE TV 4K
€169
€229
+€60
MAX AUMENTO
MAC & DESKTOP
IPAD
HOME & ALTRO