You gotta be a DOG twin.

@ruffinleon

107.4K followers · usually 11.0K views a post

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Why it worked

The creator uses strong, provocative language and a relatable theme of ambition to capture attention. The aggressive tone and direct address to the viewer create a sense of urgency and motivation.

Summary

The creator emphasizes the need to be aggressive and relentless to achieve success in life, comparing it to being a "dog." They state that feelings should not matter when pursuing goals and that sometimes one must be willing to be the "bad person" to get ahead.

Structure

1Be a dog twin
2Be an animal
3Go to the top
4Step on toes
5Don't be the good person
6Business is business

Product placement

Nike (appears - logo on shirt, does not affect video content)

On-screen text

You gotta be a DOG twin.

Original caption

You gotta be a dog twin. #foryou #motivation #foryourpage #leon #motivational

More from @ruffinleon

Their other posts in the index, biggest breakout first.

Transcript

You gotta be a DOG twin. You gotta be a motherfucking dog to this shit gang. You feel what I'm saying? You gotta be a motherfucking animal, my nigga. You want this shit out of life, my nigga. You want to go to the top, my nigga. You want to reach your goals, you want to be successful. Sometimes you gotta run a bitch ass nigga over. You feel me? Sometimes you gotta step on some toes, my nigga. You feel what I'm saying? Sometimes you ain't gonna always be the good person, my nigga. Sometimes you gotta be the motherfucking feeling, my nigga. It's how this shit work. You feel what I'm saying? You gotta be the motherfucking animal, twin. You feel me? Feelings don't matter when you trying to go to the top, my nigga. How you feel don't matter, my nigga. Business is business. You feel what I'm saying? You gotta be a fucking dog, twin. You feel me? That's what it takes to get this shit, my nigga. And sometimes you gonna be the bad person. Fuck how I turn out. Fuck it. Real shit.