Promoted product
DC tours & activities
Why it worked
The video leverages the appeal of a unique experience (after-hours museum visit) and combines it with a clear call to action for booking local activities, making it relevant and actionable for viewers interested in travel and local experiences.
Summary
The video showcases a visit to the National Museum of American History in Washington, DC, after hours. It highlights various exhibits and encourages viewers to tap the location tag to book DC tours and activities.
Structure
- 1Showcasing the museum exterior/interior
- 2Highlighting exhibits (George Washington statue, military uniforms, etc.)
- 3Showing people mingling and enjoying the event
- 4Call to action to book tours and activities
Product placement
National Museum of American History: APPEARS - it is the location of the video. Removing it would not change what happens in the video.
Smithsonian: APPEARS - it is the institution that owns the museum. Removing it would not change what happens in the video.
Call to action
Tap the 🟢 location tag to book DC tours & activities!
On-screen text
National Museum of
American History
Washington, DC
(after hours)
Tap the 🟢 location tag to
book DC tours & activities!