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5.7Silent UGCCuriosity Gap hookOther
Hook
What's in the box? Dumpster edition
@imaniperry10
4.6K followers · usually 9.7K views a post
Views
54.6K
Likes
601
Comments
20
Shares
11
Why it worked
The video taps into the curiosity of finding valuable items in unexpected places, specifically a dumpster, which creates intrigue and encourages viewers to watch until the end to see the reveal.
Summary
The video shows someone in a dumpster, wearing gloves and using tools to open a wooden crate. Inside the crate, various cables and electronic components are visible.
Structure
- 1Opening the dumpster
- 2Working on a wooden crate
- 3Using a ratchet strap
- 4Using a drill to open the crate
- 5Revealing the contents of the crate
Product placement
Husky ratchet strap (appears, does not act, removing it would not change the video)
On-screen text
What's in the box?
Dumpster edition
Original caption
Well that didn’t go as planned
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