LinkedIn Learning is securing people jobs

@opebabs_

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Selling · SaaS

LinkedIn Learning

https://learning.linkedin.com/ ↗

Why it worked

The video provides actionable, high-value career advice that solves a specific pain point (getting a job without expensive certifications) while positioning the product as the solution.

Summary

The creator explains how a client landed an entry-level project management role by completing free courses on LinkedIn Learning. He encourages viewers to utilize these free resources before paying for other professional certifications.

Structure

1Hook: LinkedIn Learning helps people get jobs
2Case study: A client landed a PM role using free courses
3Value proposition: LinkedIn Learning offers many free resources
4Call to action: Exhaust free options before paying for others

Product placement

LinkedIn Learning is the main subject of the video, with the creator explicitly recommending it as a tool for career advancement.

Call to action

Before you explore any of the paid avenues, how about you exhaust all the free avenues and see where that takes you.

On-screen text

LinkedIn Learning is securing people jobs Select Free Courses: LinkedIn occasionally rotates a curated list of courses and learning paths to be permanently free, which also include certificates of completion.

Original caption

Not all of it is free but there’s a lot of PM courses on @LinkedIn learning are free and there very good! Check them out… #careeradvice #linkedin #linkedinlearning #projectmanagement

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Transcript

LinkedIn Learning is securing people jobs. LinkedIn Learning, wow, what a tool. A free tool. Man, add like, one of my clients just secured their first entry-level project management role and they don't have the Prince2, they didn't do any professional qualifications. All they simply did was to go onto LinkedIn Learning and do all the project management courses that they have to offer. And I can tell you and I can attest, LinkedIn has so many resources, so many courses on Agile project management, Waterfall, Scrum, Kanban, Jira, project management tools. LinkedIn has a lot of resources, gems for free. So before you explore any of the paid avenues, how about you exhaust all the free avenues and see where that takes you.