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The video likely worked due to its simple, relatable, and visually engaging content. The 'challenge' or 'experiment' format of freezing squishies taps into curiosity and the desire to see unusual results, which is common on platforms like TikTok. The use of children in such videos often increases engagement due to their inherent cuteness and relatability.

A young boy and a woman are shown preparing squishy toys by soaking them in water and then freezing them. They place the squishies in the freezer and set a timer, anticipating the results after an hour.