Spend a newborn night with us

@marah_snoubar

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Views

679.9K

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29.8K

Comments

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SoundTikTok sound · original sound - marah_snoubar

Promoted product

Owlet sock & swaddle

Why it worked

The video provides a realistic and relatable glimpse into the demanding yet tender experience of caring for a newborn overnight, resonating with parents and expectant parents who are navigating or anticipating similar routines. The timestamped format offers a clear narrative structure, making the content easy to follow and engaging.

Summary

This video documents a mother's night with her newborn, from 9:00 PM to 8:30 AM, detailing feeding, swaddling, and sleep routines with timestamped updates. It highlights the challenges and moments of a typical newborn night, including the husband taking over care in the morning.

Structure

1Evening routine: swaddling and sound machine
2Night feedings and comfort
3Mom's self-care (tea, water)
4Mom's bedtime routine
5

Original caption

Realistic newborn night shift👶🏻💤🤍 #newborn #newbornlife #newbornnights #postpartum #MomsofTikTok

More from @marah_snoubar

Product placement

Owlet sock & swaddle: ACTS - The Owlet sock is placed on the baby's foot to monitor vitals. Removing it would change the video's narrative of the baby's care routine. The swaddle is used to wrap the baby. Removing it would change the video's narrative of the baby's care routine. Sound machine: ACTS - The sound machine is turned on to help the baby sleep. Removing it would change the video's narrative of the baby's care routine. Bassinet: APPEARS - The bassinet is where the baby sleeps. Removing it would not change the video's narrative as it's just a piece of furniture. The brand is not visible.

On-screen text

Spend a newborn night with us 9:00pm-8:00am (with timestamps!) 9:00pm Owlet sock & swaddle 9:15pm Sound machine on 9:17pm Nurse, burp, & rock to sleep 9:45pm Transfer to bassinet 9:50pm Tea for my milk supply 9:52pm Refill water tumblr for the night 10:00pm Get ready for bed 10:10pm Watch an episode 11:30pm Time for me to sleep 2:45am First wake of the night Girl you good??? 2:47am Nurse & burp (Gave me a nice burp!) 6:30am Husband takes over 8:30am Up for the day!