Why it worked
The video taps into a popular aesthetic trend of vintage and distressed clothing, using a simple question to engage viewers and encourage interaction. The direct call to action to a linked Instagram shop makes it easy for interested viewers to find and purchase the items.
Summary
The video showcases a collection of vintage sweatshirts, some appearing colorful and vibrant, while others are faded and distressed. The creator is asking viewers to choose between the two styles and directs them to their Instagram for purchasing options.
Product placement
Russell Athletic (appears, logo on blue sweatshirt, does not change video content), Champion (appears, logo on grey hoodie, does not change video content), U.S. Naval Academy (appears, text on grey hoodie, does not change video content), Ohio State University (appears, text on pink and green sweatshirts, does not change video content)