Launch Week

@bloobpancakeluvr

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SoundTikTok sound · It girl, Fashion, Glamour

Promoted product

Jihaebyjihae.com

Handcrafted in Los Angeles using 100% silk and natural fibers.

6 videos

Why it worked

The video uses high-quality, aesthetic visuals and a simple, clean presentation to build anticipation for a limited-batch product launch.

Summary

A creator showcases a new black silk top from her own fashion brand, Jihae, in a series of quick, stylish clips. The video serves as a teaser for the upcoming product launch.

Structure

1Creator poses in the new top
2Close-up shots of the fabric and design
3Creator smiles and interacts with the camera
4Final reveal of the product

Product placement

The black silk top worn by the creator is the main product from her brand, Jihae.

Original caption

Pre-order opens tomorrow at 9am PST. Small batch, made to order — quantities are limited so make sure to be the first and follow our insta!! @Jihae So excited to see this on you guys 🖤🖤 @Nadine looking GORGEOUS in the top #smallbusiness #smallfashionbrand #goingouttops #fashionbrandowner #smallfashionbusiness